LEAFY
Case Study, UX/UI
LEAFY is a health and fitness app that helps users replace unhealthy behaviours with sustainable routines. This case study explores the design process behind creating a behaviour change tool grounded in user research.
Context
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Context *
YEAR
2021 (1 Month)
LOCATION
Melbourne, Australia
ROLE
UX Research, UX/UI Design, Prototyping
TOOLS
Figma, Protopie
Breaking bad habits is hard because replacing them with healthier behaviours requires consistency over weeks or months. Most people start strong but lose motivation when results aren’t immediate.
Overview
Problem
Young adults struggle with overeating and irregular eating patterns - skipping meals, binge eating, avoiding exercise. Traditional calorie-tracking apps focus on restriction and punishment, which often leads to burnout and abandonment.
Solution
LEAFY takes a different approach: instead of punishing bad habits, it helps users build positive routines through small, achievable goals. The app combines meal tracking, workout plans, and progress visualisation to make healthy habits feel rewarding, not restrictive.
Question
HMW design a habit-building app that keeps users motivated through positive reinforcement rather than guilt or restriction?
Competitive Analysis
Field Diary
Interview Findings
User Persona
Journey Map
Moodboard
Style Tile
Wireframe
User Story - Meet Emily
Emily is a freelance illustrator working from home. Without a regular schedule, her eating patterns are all over the place - she skips breakfast, has a big lunch after working all morning, snacks late at night, and rarely exercises.
She’s noticed she feels sluggish and wants to build healthier habits. She tries starting a strict workout routine and restrictive diet, but after a few days of pushing too hard, she burns out. She’s back to her old patterns within a week.
Emily needs a way to build sustainable healthy habits without the all-or-nothing approach that keeps failing her.
Prototype
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Prototype *
Track Your Meals and Steps
Keep track of all your daily food consumption. You have the option to create food profiles either by taking a photo or by scanning the barcode of the items.
Complete Recipe and Exercise Quests
Looking to earn more points? Explore your daily and weekly quests to discover customised diet and workout plans tailored specifically for you. Gradually build your routine step by step for optimal results.
Redeem Points for Rewards
Every effort counts! Utilise your points to unlock premium recipes, publish featured posts, or initiate a plastic-free challenge and contribute to charitable organisations.
Thanks for reading!
