RSF Rebranding
Branding, Graphic Design
We are all one. We are all RAINBOW.
The RSF Rebranding project revitalises the visual identity of the Rainbow Serpent Festival, now known as the Rainbow Spirit Festival. This rebranding effort captures the festival’s vibrant essence and evolution over the past 23 years, transitioning from a small gathering to a major cultural event. Highlights of the project include a fresh and dynamic logo, a poster, storytelling illustrations, web elements, and tickets, along with detailed brand identity guidelines for print. Each design element reflects the festival’s colourful and lively spirit, reinforcing its identity as a vibrant and inclusive cultural phenomenon.
*Note: The Rainbow Serpent Festival has been renamed to Rainbow Spirit Festival, reflecting its ongoing evolution and growth.
“I acknowledge the Traditional Owners of the land where I work and live. I pay my respects to Elders past, present and emerging.”
CONTEXT
CONTEXT
YEAR
2021
LOCATION
Melbourne, Australia
ROLE
Graphic Design
TOOLS
Illustrator, InDesign
The Rainbow Serpent Festival is an annual event in Victoria that celebrates lifestyle, culture, music, and art. It embraces diversity while paying homage to the shared country of the Dja Dja Wurrung and Wadawurrung Peoples.
Thank You!
